Before starting to export, companies must go through an essential preliminary step: the export diagnosis to determine if the company is ready and meets the necessary conditions to embark on this adventure.
This analysis focuses on the following themes:
- Products: are they adapted to other markets, ability to adapt, price levels, packaging
- Production capacity: ability to increase volume, flexible production in case of special manufacturing ...
- Human Resources: staff trained in the export, foreign languages spoken, time dedicated to export development, staff willing to adapt to different cultures ...
- Financial: budget allocated to export development, to finance an export manager or provider in case of subcontracting, the cost of prospecting missions, travels, studies ...
- Marketing: literature in foreign languages and adapted for export, is there a multilingual website ...
